Laura Riera: Menorcan leadership with soul, commitment and a humanitarian vocation

The recognition of Laura Riera Roselló, our manager, with the Grand Cross of Humanitarian Merit is one of those pieces of news that moves us, inspires us and reminds us why we do what we do every day. It is a recognition that touches us deeply and reflects a way of understanding business based on trust, service and commitment to people.

Laura thus becomes the first person from Menorca and the Balearic Islands to receive this distinction, which will be presented on 23 May. It is a recognition that highlights not only a business career, but also a way of living, helping and standing by others, always with Menorca as both her roots and her horizon.

At SOM Menorca, we feel this milestone very close to our hearts. Because those of us who know Laura know that behind every decision, every project and every step taken there is a deep vocation for service. Her leadership is not understood from a distance, but through presence: listening, accompanying, getting involved and taking care of every detail.

In an increasingly competitive tourism and real estate sector, where owner trust, guest experience, online reputation and direct conversion are essential, Laura reminds us that the true differentiating value still lies in people. In doing things well. In looking people in the eye. In understanding that every home has a story, every owner has a dream and every traveller has an expectation that deserves to be cared for.

Her work as a businesswoman goes far beyond real estate brokerage or the management of holiday homes with tourist licences. Laura has built a way of working based on closeness, honesty and local sensitivity. Supporting owners, buyers and guests through important decisions requires knowledge, yes, but also empathy, responsibility and commitment.

Laura also stands out for her altruistic side and her involvement in charitable initiatives, a dimension that forms part of her natural way of understanding life. And, in some way, it is also part of our brand manifesto: doing business from Menorca, for Menorca and with people always at the centre.

Because managing a home, selling a property or hosting a family during their holidays is not just a commercial transaction. For us, it is an opportunity to build trust, create value and leave a positive mark.

This recognition strengthens the path we follow at SOM Menorca: a Menorcan real estate agency with experience, reputation and genuine commitment. For those who wish to sell their home, for owners of tourist properties looking for professional and profitable management, for buyers dreaming of a second residence on the island and for travellers who want to experience the real Menorca, having a team led by these values makes all the difference.

Today we celebrate this recognition of Laura, which speaks about her, but also about a way of doing things that represents us: with soul, with commitment and with great love for Menorca.